Elaine Atkins

Content Creation, Social Media, Event Coordination

A LITTLE ABOUT ME

Hello. I am a blogger.am a writer.am a freelancer.love social media.am a wordpress user.build relationships.love chocolate.

I am a creative content writer with 4 years of experience in managing and growing personal and professional blogs and social media accounts. I have a knack for establishing and maintaining relationships between brands and their audience by being engaging, building trust and addressing client and audience needs in a fast-paced environment.  I have a solid understanding of social media and the proven ability to develop successful strategies that deliver.  

 

SOCIAL MEDIA MANAGEMENT

Social media is a powerful tool, and is a great way to reach out to your existing clients and to gain a new audience. I have the experience to engage with your audience in a meaningful way ensuring your brand’s voice  comes through.

CONTENT CREATION

As a writer and blogger I write everyday in multiple voices to suit the needs of the brand. To create interesting content, I always keep the reader in mind with the brand’s message at the core.

MEDIA RELATIONS

I love meeting new people and it turns out that establishing and maintaining relationships is a skill that has served me well. With my growing network of bloggers, media and influencers, I am able to generate brand awareness and get your message out to eyes and ears that can help grow your business.

EVENT COORDINATION

I’m excellent at multitasking and organizing which are necessary qualities to have when planning events. My experience coordinating, as well as attending many media shindigs gives me a unique perspective on what makes a successful event.

SOCIAL STATS

3100+

60 KLOUT SCORE

6700+

1700+

 

 

LET’S GET IN TOUCH

Elaine Atkins

 Email: hello@elaineatkins.ca

RELEVANT EXPERIENCE

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Founder and Editor (launched 2015)

Elaine Loves – Lifestyle Site and Personal Blog

Elaine Loves is a lifestyle site and personal blog highlighting products and services I love, travel experiences and adventures. The network I have built over the years as a well known Toronto beauty blogger has led to the opportunity to work with lifestyle brands such as NESTEA and Jamieson Vitamins.

Founder and Editor (since 2010)

Toronto Beauty Reviews – Beauty Review Blog

I research, write, edit and publish blog content, and also manage and edit contributor content to ensure each post is SEO friendly and meets my brand’s aesthetic. In this role I also create a schedule of blog posts and promote blog content via social media scheduling tools such as Buffer, TweetDeck and Hootsuite. Interacting and engaging with each of my readers is a priority by responding to their comments and questions directly on the blog site, through email or on social media.

As Toronto Beauty Reviews continues to grow contributors have been brought on board to aid in the review of products and services. As the editor I provide editorial direction, schedule timelines and ensure quality posts are written and published in line with the brand.

I have built a strong personal brand that has garnered the attention of national brands and PR companies such as FCUK Canada, St. Joseph Media, Biotherm, Shoppers Drug Mart, Buick Canada, L’Oreal Paris Canada etc. In addition I have been a blog ambassador for several large brands aiding in the promotion of campaign launches and building brand awareness. Some of these brands include Aveeno, Tria Beauty and Matrix Biolage.

I also love hosting and moderating Twitter parties! The most recent Twitter party I was involved in attracted over 150 readers to join.

 

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Beauty Panel Member (Since January 2013)

FASHIONMagazine.com – Digital Content for Fashion Magazine

As an original member of The Beauty Panel – a panel of cross-country beauty experts – I share beauty tips and tricks with a national audience. With direction from the Digital Editor I create new and engaging content for their readers and followers.

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Style Contributor (Since September 2013)

Huffington Post Canada – Online website for Fashion, Style and Beauty; Part of AOL Lifestyle Sites

I contribute to the “Style Council It List” which features the top beauty, style and fashion stories of the week. I also create original content for the site through direction of the editor and specific clients.

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Contributor (2014)

Style Democracy – Retail Event Management and Fashion and Lifestyle Marketing Agency

I contribute to the Style Democracy blog proving content focused on reporting trends and beauty tips. Through understanding the brand’s goals, original and strategic content is created to help them connect and engage with their audience. By promoting the brand’s fashion and beauty retails events on my own social media accounts I am able to help gain further reach for their brand.

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Highlights

Top 10 In Canada for 60 Days in Paradise Competition

60 Days In Paradise – Competition to find a Canadian Island Connoisseur to Tobago

I was chosen top 10 in a national competition to become a Canadian travel ambassador to Tobago. My video entry, blog post my ability to reach audiences via social media landed me into the final round of the competition.

Buick Canada Klout Influencer

Buick Canada Collaboration with Klout

I was selected to participate in a video describing my experience as a Klout Influencer taking an extended 3-day test drive with Buick Canada. My Klout score allowed me to participate in a program and I was then approached to create a video for internal purposes only; however my video was 1 of 3 selected during that campaign to be used on the Buick Canada YouTube channel.

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Notable Features

 

“8 Canadian Beauty Blogger You Need To Know” – ivillage.ca

“Tastemakers” – View The Vibe

“Blog Feature” – QC Career School

“20 Questions With…” – FS Local

“This Beautiful Life” – This Beautiful Day Blog

“Clothes-ing The Deal: How Canada’s Fashion and Beauty Entrepreneurs Did It” – Metro News

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Artist and Business Manager (Since 2012)

Blush Pretty: Hair + Makeup Artistry

In this role I develop initial marketing strategies for the business and event promotion by planning, coordinating and executing monthly in-studio events attended by media, clients and beauty enthusiasts. Through my established relationships and networks I am able to reach out to media and bloggers and promote the brand through the team’s social media account.

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Project Manager (July 2013 – June 2015)

Spark Sessions – Fashion and Beauty Blogger Conference

As an executive committee member of Spark Sessions my main role is to identify potential speakers and secure their participation for the workshops and conference held throughout the year. I am the main contact for all the speakers and handle speaker logistics leading up to and on event day. I also assist in social media promotion and interaction through twitter and facebook and content creation for the website blog and newsletters. I’m hands on in other aspects of the conference such as programming, marketing, operations and sponsorship.

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Freelance Event Coordination and PR

DesignHerCo – Designer DIY Projects Studio

I was sought out to coordinate a media launch event for the client’s new product “DesignHer Kit” and was responsible for researching and reaching out to relevant media and blogging outlets to cover the product launch event. I was able to successfully earn coverage for the event, product and crowd funding campaign, and was credited with generating media mentions of the product on several media outlets including “CityLine” which led to an increase in orders for the client.

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Freelance Event Coordination, PR and social media

Beauty Room – Skin Care and Esthetics

Consulting the client on media/blogger relationships, I was able to develop the client’s first social media strategy which included creating an event to help build blogger relations by providing services that introduced bloggers to the brand and client. I handled social media activities on behalf of the client on Twitter and Facebook and was onsite to act as media relations during the event.

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Freelance Event and Project Coordinator

Flirt Custom Lash Studio

Responsible for coordinating two events for the client in the same week (team photo shoot + media launch event and social community event), I was successful at seamlessly executing both events by reaching out to media and bloggers generating interest and media mentions for the launch event. By using my established networks I was able to secure donations for the social community event honouring women of the WoodGreen.org Homeward Bound program through high profile brands such as LOFT, The Body Shop, Kiss Nails and Blush Pretty.

 

EDUCATION HISTORY

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Bachelor of Applied Science – Chemical Engineering

University of Toronto

I graduated with a Bachelor of Applied Science in Chemical Engineering from the University of Toronto which led me to a career in the pharmaceutical industry where I spent 11+ years.

DOWNLOAD MY CV

You can download my CV in pdf format if you like.

DOWNLOAD CV

TESTIMONIALS

Liya Choi

Liya Choi Marketing and Business Development Manager / Pure + Simple

I have worked with Elaine on a number of projects and events in the beauty industry, ranging from the Beauty Board event organized by the BlushPretty team to Spark Sessions. Elaine’s exceptional communication skills along with her detail-oriented and organized nature makes her excel in event planning and management. It has always been a pleasure working with her, and I look forward to collaborating with her again soon!

Sommer Dunsmuir

Sommer Dunsmuir Owner / Flirt Custom Lash Studio

In December 2013 Flirt Custom Lash opened the doors at its newest location at 777 Richmond St West. After getting through the Christmas season and some of the winter, I wanted to make an official announcement to the press that FCL was now downtown. I turned to Elaine to help co-ordinate this effort, she suggested a “Lash and Learn” . . . an opportunity for the press to come see the new space, chat with me, meet the FCL lashettes while watching a live lash application. A brilliant idea! And one I hadn’t thought of. From that point forward, all aspects of the event were handled by Elaine…The Lash and Learn was flawless and ran without a hitch; an event with as many moving parts as this one had could have been a disaster. Elaine was also an hand on the day of the event…guiding media and staff effortlessly though the evening.
Hiring Elaine to take care of this allowed me to focus on the daily aspects of my business while making a grand entrance into the Toronto market. In a business focused on image, how you present yourself to the public is important. It’s with confidence that I put the image of my brand in Elaine’s hands.
Stephanie Daga

Stephanie Daga Founder + Creative Director / Blush Pretty: Hair + Makeup Artistry

Elaine has been an integral part of building the BlushPretty brand in the past two years. Through her attention to detail, extensive online network, and social media savvy, our online presence has grown considerably making event-related income streams more profitable. With Elaine’s assistance, we have produced successful events in collaboration with other locally based beauty brands;  such events provide a return on investment that exceeds the expectations of BlushPretty but also the brands we have partnered with.

 

MY WORKS

My Personal Writing

My Personal Writing

Klout Influencer Buick Canada Test Drive

Klout Influencer Buick Canada Test Drive

Top 10 In Canada – 60 Days In Paradise Island Connoisseur

Top 10 In Canada – 60 Days In Paradise Island Connoisseur

Writing Examples

Writing Examples

ROAR Event

ROAR Event